{"id":18854,"date":"2025-06-17T05:09:44","date_gmt":"2025-06-17T05:09:44","guid":{"rendered":"https:\/\/www.mondaygroup.com.au\/?p=18854"},"modified":"2025-07-24T00:01:25","modified_gmt":"2025-07-24T00:01:25","slug":"why-experiential-marketing-works-and-the-talent-behind-it","status":"publish","type":"post","link":"https:\/\/www.mondaygroup.com.au\/news\/why-experiential-marketing-works-and-the-talent-behind-it\/","title":{"rendered":"Why experiential marketing works \u2013 and the talent behind it"},"content":{"rendered":"

Digital is saturated. A stunning online presence used to be enough to stand out in the crowd, but in a twist of the modern age, with so many brands competing for digital real estate, it\u2019s the brands going offline which are winning big.<\/strong><\/p>\n

Here at THE MONDAY GROUP, we\u2019re constantly inspired by the creativity and strategic thinking behind the experiential work our clients deliver \u2013 and this niche sector looks set only to get bigger.<\/p>\n

Take a look at this: Last year, global experiential marketing spend topped $128 billion for the first time (Marketing Dive<\/a>). Meanwhile, 74% of Fortune 1000 marketers said they plan to boost their experiential budgets (Event Marketer<\/a>) and 66% of corporate marketers said the importance of experiential marketing is increasing (EventTrack 2025<\/a>).<\/p>\n

Experiential marketing is evolving, and now more than ever, having the right team of creatives separates brand leaders from the brands you\u2019ve never heard of.<\/p>\n

\u200e \u200e \u200e<\/p>\n

The power of modern experiential marketing<\/span><\/h2>\n

You\u2019re in Sydney. You\u2019re sitting on a bench by the water scrolling on your phone. An ad pops up on your social feed \u2013 a new season of Netflix’s “Squid Game” is about to launch. It\u2019s probably a well-written post, maybe it\u2019s got a fantastic trailer, but most likely you\u2019ll watch five seconds and move on. After all, there are hundreds of other great posts to scroll through.<\/p>\n

There\u2019s nothing wrong with this marketing approach \u2013 it works wonders, even. But it\u2019s not as \u201csticky\u201d as an experience in real life<\/em>. With so many great tools and creative talent available, brands can do a lot more. That\u2019s why we love experiential marketing.<\/p>\n

Instead, imagine you\u2019re walking along that same waterfront and you see this…<\/p>\n