{"id":18796,"date":"2025-03-21T04:38:45","date_gmt":"2025-03-21T04:38:45","guid":{"rendered":"https:\/\/www.mondaygroup.com.au\/?p=18796"},"modified":"2025-06-03T00:37:04","modified_gmt":"2025-06-03T00:37:04","slug":"why-monday-the-story-behind-our-name","status":"publish","type":"post","link":"https:\/\/www.mondaygroup.com.au\/news\/why-monday-the-story-behind-our-name\/","title":{"rendered":"Why \u2018Monday\u2019? The story behind our name"},"content":{"rendered":"<p><strong>THE MONDAY GROUP is approaching its eighth anniversary \u2013 a surreal milestone, considering I still think of it as my \u201cnew business\u201d. And yet, I recently realised we\u2019ve never really shared the story behind the name. Why \u2018Monday\u2019 at all?\u00a0<\/strong><\/p>\n<p><span data-contrast=\"none\">I know the thought of Mondays makes some people shudder, and shifting that mindset is definitely part of the story&#8230;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But eight years on, as I reflect on what we\u2019ve built \u2013 the brand, our incredible clients and, most of all, the exceptional team that supports this journey \u2013 it feels like the perfect time to revisit why \u2018Monday\u2019 became the core of our ethos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\">So, why \u2018Monday\u2019?<\/h2>\n<p><span data-contrast=\"none\">Let\u2019s be honest: Monday has a bad reputation. As the icon of the working week, it signals that the weekend is over, and it\u2019s a reminder of responsibilities piling up. For many, Monday is a day to dread.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">I used to feel that way too.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Before launching THE MONDAY GROUP, I co-owned a different company. It brought me success and invaluable experience, but over time, something didn\u2019t sit right. Each Sunday, a familiar anxiety would creep in \u2013 the weight of another week ahead, knowing deep down that I wanted something different. I wasn\u2019t inspired. I wasn\u2019t excited. I needed change.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Life\u2019s too short to put up with a job that doesn\u2019t fulfil you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">So, in 2017, after stepping away from that business, I took time to reset. Sitting on the beach, I asked myself: <\/span><b><span data-contrast=\"none\">What do I want this new business to stand for?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">One thing was clear \u2013 it had to represent a fresh start, renewed energy and a sense of purpose. And if you think about it, that\u2019s exactly what Mondays are: a new beginning, a chance to set the tone for what\u2019s ahead.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\">In defence of Mondays<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18799\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1-300x89.png\" alt=\"\" width=\"800\" height=\"238\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1-300x89.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1-1024x305.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1-768x228.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1-1536x457.png 1536w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-1.png 1900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"none\">Monday is an opportunity \u2013 a reset button, a chance to start fresh, embrace something new, and move forward with purpose toward both personal and professional goals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To me, the energy of Monday is like a wave rolling in from the ocean, smoothing over the trodden sand of the previous week, clearing the way for what\u2019s next. In fact, that\u2019s where our brand colours come from: the monochrome square representing a calendar day, and the turquoise and sand tones reflecting the renewal of ocean waves and fresh beginnings.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">One quote that has always stuck with me is from author and speaker Bill Marklein:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">&#8220;Culture is how employees&#8217; hearts and stomachs feel about Monday morning on Sunday night.&#8221;<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That resonated deeply. I wanted this to be a place where people look forward to their work week \u2013 a company where Monday wasn\u2019t something to dread, me included.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Now, don\u2019t get me wrong, we\u2019re not on a crusade to get everyone wearing \u201cI <\/span><span data-contrast=\"auto\">\ud83d\udda4<\/span><span data-contrast=\"none\"> Mondays\u201d T-shirts. Our team embraces that Friday feeling as much as any! <\/span><span data-contrast=\"auto\">\ud83e\udd42<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But this mindset was the foundation of <\/span><b><span data-contrast=\"none\">THE MONDAY GROUP<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\">Staying grounded in the \u2018Monday\u2019 mindset<\/h2>\n<p><span data-contrast=\"none\">Running a business, it\u2019s easy to get caught up in the next big thing \u2013 new tools, new strategies, new directions. But I wanted to ensure that, no matter how much we grew, we never lost sight of what made us successful in the first place.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">I\u2019ve always been inspired by <\/span><a href=\"https:\/\/aws.amazon.com\/executive-insights\/content\/how-amazon-defines-and-operationalizes-a-day-1-culture\/\"><span data-contrast=\"none\">Jeff Bezos\u2019 \u2018Day 1\u2019 philosophy<\/span><\/a><span data-contrast=\"none\"> \u2013 the idea that businesses should approach every day with the hunger, agility and customer focus of a startup.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Bezos puts it bluntly:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><img decoding=\"async\" class=\"aligncenter wp-image-18800\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2-300x94.png\" alt=\"\" width=\"800\" height=\"251\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2-300x94.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2-1024x321.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2-768x241.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2-1536x482.png 1536w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/monday-group-v2\/wp-content\/uploads\/2025\/03\/2025_Blog-01_TMG-Brand-Story_Quote-2.png 1900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/i><\/p>\n<p><span data-contrast=\"none\">I see \u2018Monday\u2019 in a similar way. <\/span><b><span data-contrast=\"none\">Every week, every day, is a fresh start.<\/span><\/b><span data-contrast=\"none\"> We never want to lose the passion, adaptability and commitment to excellence that got us here.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 aria-level=\"2\">How our ethos shapes THE MONDAY GROUP today<\/h2>\n<p><span data-contrast=\"none\">From day one, my vision was to build a high-performing boutique agency driven by integrity and strong human relationships. Eight years later, that remains our core focus.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019re not interested in being a high-volume, transactional recruitment machine. We\u2019re here to provide a premium, best-in-class service \u2013 one that delivers real impact for our clients and candidates.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After all, recruiters have enormous power to reshape someone\u2019s career or business. We don\u2019t save lives, but we do change them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With that responsibility comes a commitment to the human element of our work. We embrace innovation and technology, but only in ways that enhance, not replace, the relationships that define our brand.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And that\u2019s why it will always be Monday at THE MONDAY GROUP. Because we never stop striving to make the next chapter even better than the last.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>So, that\u2019s where we come from \u2013 and why we do what we do. Feeling inspired about your own career, or looking to find the right recruitment partner for your hospitality or events-based business? <a href=\"https:\/\/www.mondaygroup.com.au\/contact\/\">Let\u2019s talk<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE MONDAY GROUP is approaching its eighth anniversary \u2013 a surreal milestone, considering I still think of it as my \u201cnew business\u201d. And yet, I recently realised we\u2019ve never really shared the story behind the name. Why \u2018Monday\u2019 at all?\u00a0 I know the thought of Mondays makes some people shudder, and shifting that mindset is&hellip;<\/p>\n","protected":false},"author":4,"featured_media":18801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-18796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tmg-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/posts\/18796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/comments?post=18796"}],"version-history":[{"count":6,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/posts\/18796\/revisions"}],"predecessor-version":[{"id":18807,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/posts\/18796\/revisions\/18807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/media\/18801"}],"wp:attachment":[{"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/media?parent=18796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/categories?post=18796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mondaygroup.com.au\/af-api\/wp\/v2\/tags?post=18796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}